Good graphic design is essential as it brings your brand to life with employees, clients, and potential customers. Interaction with your customers includes both digital and physical touchpoints such as social media, brochures, websites, billboards, videos, email marketing and much more.
Graphic design is used to create your brand, including your logo (colours, font, etc.) and everything else visual about your brand. The right graphic design can help a brand stand out from its competitors as it can completely change the perception of a company and its products or offerings.
Elements of graphic design, for example, your logo, are usually the first thing a customer will see when they come across your brand, and that’s why it’s so essential to make a great first impression. Recent research by Forbes estimates that 76% of buying decisions are based solely on a person’s impression of a brand; just one of the reasons why getting graphic design and branding right is vital.
Every bit of graphic design that customers see conveys a message about a brand and is why it’s crucial to have cohesive design across all touchpoints. Using the same colours, fonts, messaging, and logo across all touchpoints keeps branding consistent. It helps create a lasting impression with potential customers and foster brand loyalty with existing customers.
46% of potential customers visiting a website say the website’s design is the number one criteria that influences whether they believe a business is credible or not [source]. You could have the best products, but if your branding and website design aren’t up to scratch, you won’t be as competitive as a business with a high-quality website with excellent graphic design throughout.
Colours are also significant when it comes to graphic design. Colour psychology shows that colours can directly affect human behaviour, influence perception, and enhance effectiveness, so understanding what each colour means and its relation to your brand is critical.
The fonts used should be carefully considered. A modern brand shouldn’t be using an old-fashioned font and vice versa. Luxurious brands should use fonts that convey luxury and sophistication, and bold brands should use bold lettering that grabs attention and has a clear impact.
If your company’s graphic design has room for improvement Caffeine Marketing can assist. We’ll help you create a great first impression with tactile marketing pieces (if required) such as leaflets, brochures, and posters, as well as logo and digital branding designs that feature your branding and get your message across to your target audience.