Have you heard of the term SEO Copywriting before but never knew what it meant? Let’s look at this in detail to understand what it is and why it is essential for businesses to understand it and invest in it.
Copywriting is the practice of putting words together to convey specific messages. It includes wording you find everywhere, both online and offline – in business social media posts, in magazine adverts, in blog articles, on packaging labels, on websites, on leaflets and brochures, and so much more. SEO Copywriting is specifically for online channels and is written with Search Engine Optimisation (SEO) in mind.
SEO Copywriting involves creating messages using keywords that are search engine friendly. It is far more complex than just stuffing as many SEO friendly words into a paragraph or webpage as possible. Search engines penalise websites that do this as it is deemed spammy and unnatural, instead favouring those with well-written and easy-to-read content.
Well written SEO Copywriting, combined with other SEO techniques, can help a website rank higher in search engine results. For example, if someone searches for ‘doughnut shops in Cardiff’, the businesses that appear on page one have better SEO than those appearing on later pages. Search engines want to provide their users with the most relevant results and deem websites with higher quality writing, reflecting what users are searching for, as more trustworthy. The more trustworthy and relevant a website is, the higher it will rank in search results.
Organisations who invest in high-quality SEO Copywriting will see huge benefits. Every business should aim to rank as high as possible in search engine results to improve visibility. According to research, 75% of engine users never scroll past the first page of search results.
Incorporating SEO Copywriting as part of a Marketing Strategy is a must for businesses that are serious about success. Having high-quality, professional copywriting on a website helps to show respectability and authority to potential customers. People will be far more likely to make a purchase from a brand with a well-written website containing plenty of valuable content over one filled with spelling errors, grammar issues and very little content. Creating an excellent reputation is vital, and copywriting can help with this.
Caffeine Marketing is here to help if you are ready to outsource your copywriting to a professional team. We will help you get maximum impact and great value for money. We have the knowledge and skills to perform SEO audits, in-depth Keyword Research and SEO Copywriting to appeal to both customers and search engines. Contact us today to find out more about what we can do for your business.