Social Media Marketing
Social Media Marketing is the use of Social Media platforms such as Facebook, Instagram, Twitter, and Linkedin to reach your business goals. Whether this is to grow awareness of your brand or to drive sales, the right Social Media strategy can help your business.
Targeted Social Media Advertising
With roughly 3.5 billion people using social media, including this in your digital marketing mix, is vital.
We work with a range of Social Media channels for our clients daily. This experience has given us the knowledge and expertise to create strategies and solutions that are bespoke to the needs and demographics of our clients’ audiences.
A post here and there on your Facebook and other Social Media pages doesn’t achieve the reach needed these days. Hence, a paid strategy, targeting the correct audience and demographics is a vital part of your digital marketing mix.
Digital Marketing Services
With over 1.5 billion users, Facebook is the biggest Social Media network in the world, which gives us a huge opportunity to get your brand’s message in front of your target audience through Facebook advertising. Facebook allows us to tap into its vast knowledge of user behaviour and interests, allowing us to create highly targeted ads which reach the right audience.
Instagram is the fastest growing Social Media channel at the moment. While it’s all about the visual story on Instagram, you can target brand awareness, website traffic, leads or sales. Ad formats on Instagram have a clear call to action so we can ensure you get people clicking who are genuinely interested in your product or service.
LinkedIn is the social network for professionals and businesses. The ad formats are similar to Facebook, albeit a little simpler. With LinkedIn advertising, you can target people using a wide array of criteria such as job title, education, industry, company and more. This targeting allows us to home in on your preferred audience, ensuring a refined level of relevancy.
YouTube is now the second-largest search engine behind Google. YouTube video adverts allow you only to pay when someone watches your advert. Our experience has shown us that YouTube can drive a large volume of views with good click-through rates, which can lead to the achievement of your campaign and business goals.
Twitter’s targeting allows you to target people by demographics, locations, interests, words and phrases used in tweets. You can also target people by who they follow on Twitter, meaning we can get quite specific in finding your audience. Ad formats on Twitter ensure you get people clicking who are genuinely interested in your product or service.
In March 2019, Snapchat reached 90% of all 13-24-year-olds in the US. With a vast portfolio of advertising formats and 190 million average daily users, it is an excellent platform for reaching younger audiences. With a high cost of entry, Snapchat suits clients with larger budgets looking to promote their brand.
We will custom build digital marketing packages to suit your objective, including setting up Social Media channels if needed or refreshing the branding.
Our monthly reporting offers a clear look at the key metrics that matter most to your business, whether that is audience growth, engagement, web clicks, or anything else.
How Our Social Media Agency Can Help
Social Media can help enhance your business, from generating brand awareness, to delivering quality leads, or purely driving sales. As an expert Digital Marketing Agency, we know how to use Social Media to achieve your objectives.
The two delivery formats for Social Media Marketing that we engage with, are organic Social Media Marketing and paid Social Media Marketing.
Organic Social Media Marketing refers to all non-paid for activity on your Social Media channels; for example, Facebook posts, including general news and company updates.
Paid for Social Media Marketing is highly targeted advertising which can reach around the world to target your ideal customer.
Both are integral when it comes to developing a robust Social Media strategy. Bespoke marketing packages can include either, or both, types of Social Media formats depending on your goals.
Contact One of Our Social Media Marketing Specialists Today
As a leading Social Media Marketing agency, we can review your current Social Media strategy and provide a recommendation on how we can improve your digital marketing.
Contact Caffeine Marketing today to discuss a strategy that best suits your budget and goals and see where Social Media can take you!