When setting up an eCommerce business, there are many things to consider. It’s not as simple as creating a quick website and immediately starting to sell. There are many steps and decisions to consider to set yourself up for the best chance of success.
Let’s look at the eCommerce set-up process. You must consider whether you’ll have stock ready to go or drop ship stock when orders come in, what things are working for competitors and where there are gaps in the market, what pricing structure you should use, and what upcoming trends are. Of course, this process will be different for every business and heavily influenced by whether you sell physical products or services.
- How will customers receive their products? If you’re offering a digital service, will this be by email? If it’s products, which delivery service will you use? What are the costs of these?
- If you’re selling physical products, how will you package them to ensure they are kept safe during delivery and represent your brand correctly?
- Where will you store physical stock?
- Will your business be affected by seasonal factors, e.g. more orders in the run-up to Christmas?
Once you know the answer to these questions, you can use this information to help you choose the right eCommerce platform to sell on.
Which eCommerce Platform to Use?
Many platforms are suitable for eCommerce websites, including Shopify, Wix, WooCommerce and Squarespace. Which platform will be the best option for your business depends on several factors, such as the amount of functionality you require, what features you need to use and the pricing structure.
Making the customer journey simple, sleek, enjoyable, and easy to use is the most important thing and something you should keep in mind when considering your options. You should also be aware of digital accessibility and ensure your eCommerce website is easily accessed by everyone.
If you are ready to get into eCommerce but want some support from a professional company to ensure you get it right, Caffeine Marketing is here to help. We’ll work closely with you to understand your objectives and create an eCommerce website that you can be proud of. We also offer complete marketing packages to get your brand name in front of customers and increase sales.
Setting your eCommerce store up and hoping customers will find it is not a marketing technique that will work, so creating a proper marketing strategy is vital. This can include social media, content marketing, PR, SEO, paid search, affiliate marketing, email marketing, and retargeting. All these things should combine seamlessly to create a marketing strategy that’ll help you attract and retain customers.
Please find out more today by calling our team on 0800 955 0499 or by filling in our online contact form, and someone will be in touch shortly.