If you’re currently setting up a start-up business in Oxford, there are likely a million and one things you must get to grips with. You’ll be juggling dozens of spinning plates, and it’s unrealistic to think you can do everything. You will need to outsource some things so that you can focus on the things you do best. Unless you’re a marketing specialist, marketing can be one of these things.
Marketing is essential for every business; however, it’s vital for start-ups that need to spread the word about who they are and what products or services they offer. Here are just some of the best marketing platforms and techniques for start-ups.
A website is essential for every business, as people rely increasingly on technology in their everyday lives. Your start-up website should be something you’re proud to show potential customers, quickly explaining your brand and your product or services.
Search Engine Optimisation
Search Engine Optimisation (SEO) goes hand in hand with having a great website. When you optimise your website for searches, it will be easier for people to find.
Content marketing can be a powerful strategy to increase your exposure. Blogging is a fantastic free way to do this. A study shows that businesses with blogs generated 126% more leads than businesses without blogs [source].
Excellent, high-quality blog posts can help increase traffic to your website, show your audience you are an authority who knows what they’re talking about, expand your brand, and so much more. You should not overlook the power of good blogs.
Other forms of content marketing include videos, infographics, eBooks, case studies and much more. These can all be useful if relevant to your start-up and industry.
Social media is a great way to increase the online presence of your start-up. By being active on social media and posting useful, valuable content your audience wants to see and will engage with, you can attract more traffic to your website and get your start-up in front of thousands of new potential customers. Social Media marketing includes free organic posts and paid advertising.
If you need help with marketing your start-up in Oxford or beyond, Caffeine Marketing is here to help. We are a Digital Marketing Agency that delivers exceptional results at affordable prices. We’re proud to have worked with many different entrepreneurs, start-ups, and established businesses to raise their profiles and help them attract thousands of potential customers.
We’ll work closely with you to get to know your start-up and your target audience and take your business as far as possible. To find out more, call us on 0800 955 0499, and one of our team will get back to you.