PPC
PPC is a form of digital marketing where Google and other search engines allow advertisers to show ads on their search engine results page. With Pay per Click, you don’t pay until someone clicks on your ad.
How our PPC Marketing Agency can Help Your Business?
Advertising is an excellent solution if you need quick marketing campaign results, pay-per-click or PPC. By utilising Bing and Google adverts, you can reach new customers in your brand’s target market and geographic area and start seeing conversions within days or even hours.
Google Ads is segmented into paid search, shopping, display, remarketing, and YouTube advertising. All of these channels operate on the same pay-per-click model. The forms of PPC advertising best utilised depend on your services and products. For instance, Google shopping ads are great if you have products to sell, as searchers see a photo of your product, the price, and the name of your website, whereas YouTube engages potential customers with video content.
Different Types of PPC Ads Include:
Paid Search
Paid search advertising can deliver top-ranking Google search results immediately. As well as having instant traffic, paid search PPC is highly targeted. Your ad will only appear when people search for the keywords you select at the budget we tell Google.
Google Shopping
Google Shopping Ads, is a solution for e-commerce businesses who want to drive more sales and revenue through their websites. It has delivered an excellent ROI for many of our clients. Google Shopping Ads appear at the top of the search results, with a product title, price and image.
Display advertising
Display advertising, often known as banner advertising, can be a relatively cheap method of exposing your brand to large numbers of potentially relevant audiences. Unlike search adverts, display adverts appear on actual websites rather than in search results. These adverts are delivered through various networks, the largest of which is the Google Display Network.
Remarketing
PPC remarketing allows advertisers to target previous visitors to their website. This tool is a great way to gain back former customers and target people who are yet to make a purchase and are still considering doing so. Caffeine Marketing manages the two main types of remarketing through Google AdWords and Facebook.
YouTube
YouTube is now the second-largest search engine behind Google, with over 1 billion unique users, 6 billion hours of videos watched each month, and 100 hours of videos uploaded every minute. YouTube is a large part of many people’s lives – at home, at work or on their commute – making it a great advertising platform.
Creating & Managing Your PPC Campaign
The first thing we do is understand your goals – do you want to drive website traffic, phone calls, and store visits? Next, we identify your audience and demographics. After the research, we create, deliver and monitor the PPC Ads. Your dedicated PPC Account Manager will take personal responsibility for your campaign.
Here is how they get the most from your PPC budget:
- Research the relevant keywords that will get you traffic
- Write compelling ad copy to maximise your click-through rates
- Set up and analyse the extensions
- Analyse the performance constantly, making minor tweaks to maximise results
- Monitor bids to ensure you pay as little as possible per click
- Optimise your campaign by focusing your budget on the ads that convert the most and cost the least
Why choose Caffeine Marketing as your PPC agency?
Our team are experts at integrating PPC into a digital marketing strategy. Our PPC team works work closely with other specialist teams such as SEO and social media, to ensure full integration of your campaign to deliver the best possible results.
PPC agencies like us are trusted by Google to offer great customer service as well as effective advertising campaigns. We offer 100% transparency, sending each client a monthly report showing where every penny has been spent, and what return this investment gave.
Contact One of Our PPC Specialists Today
Pay Per Click advertising is an excellent complement to other digital marketing practices such as social media marketing as well as our bespoke SEO agency services.
If you would like to discuss integrating our PPC and AdWords management services into your digital strategy, get in touch with us today.