PPC Agency London
We specialise in creating bespoke PPC London campaigns for our clients in across London and the UK using our technical and creative skills.
Award Winning PPC London Specialists
Caffeine Marketing is proud to be a leading PPC London agency. If you need fast and effective results from a marketing campaign, then pay per click advertising is a great solution. By utilising Google Ads, you can reach new customers who are in the right geographic area and target market for your company, and can start seeing conversions within days, or even hours.
Google Ads is made up of paid search, display, shopping, remarketing, and YouTube advertising. Each of these channels operates on a pay-per-click model. The forms of PPC advertising we will recommend will depend on your services, products and goals. For instance, Google shopping ads are great if you have products to sell online, as searchers see a photo of what you are selling and the price with a direct link to purchase.
Different Types of PPC London Ads Include:
Are you looking for top-performing, targeted ads that can show results immediately? Then paid search advertising is the way to go. Your paid ad only appears when people search for something using the keywords selected for your product or service, ensuring that every penny of your paid ad budget is spent advertising to people looking for what you are selling.
Is your business e-commerce based? Do you want to direct more buyers to specific products on your website? Then Google Shopping Ads are a great option. Google Shopping Ads display your product in search results, clearly showing product title, price and image.
Do you want to reach a wide audience but don’t have a large budget? Display advertising could be the answer as it can be a cheaper way to promote your company to a relevant audience. Display Ads appear on actual websites, as opposed to popping up in search results and are delivered through various networks, such as the Google Display Network.
Do you want to reach customers who visited your site, but did not follow through? Using a tool known as PPC Remarketing we can target visitors that have previously been on your website, but either did not complete the sales process or are still deciding whether to make their purchase. The two main types of remarketing, we use are via Google Ads and Facebook.
YouTube is now the 2nd largest search engine after Google. Six billion hours of videos are watched each month and one hundred hours of video are uploaded every minute, which all go to making YouTube a great choice as an advertising platform.
Creating & Managing Your PPC London Campaign
The first thing we will do is discuss your goals; do you want to drive phone calls, website traffic, website sales? Next, we will identify your targeted demographics and audience. Then we will create, deliver and monitor an appropriate PPC campaign. Your dedicated London PPC Account Manager will take personal responsibility for your campaign. They will:
- Research the relevant keywords that your customers are searching
- Set up and analyse all advert extensions
- Write engaging ad copy to maximise engagement and click-through rates
- Maximise the clicks and conversions on your campaigns
- Continually analyse the performance, making tweaks to maximise results
- Monitor the bids to ensure you pay as little as possible per click
Why choose Caffeine Marketing as your PPC Agency London?
Our team are experts at integrating PPC into a bespoke Digital Marketing strategy for our Clients. Our London PPC Agency works closely with our other specialist marketing teams, such as social media, SEO and content marketing, to ensure full integration of your campaign to deliver the best possible results.
PPC agencies in London like us, are trusted by Google to offer fantastic customer service in addition to delivering effective advertising campaigns. We offer 100% transparency and will send you a monthly report breaking down your PPC campaigns.
Contact One of Our PPC Specialists Today
If you are looking for a paid advertising method that will complement your existing Digital Marketing efforts then Pay Per Click advertising is the way to go, plus it works well with SEO and social media marketing.
To have a chat about integrating our PPC and AdWords management services into your current marketing, get in touch with us today.
5 Chancery Lane
5 Chancery Ln, Holborn, London WC2A 1LG