We create bespoke PPC campaigns for our clients in Bath and across the UK, using a variety of technical and creative techniques.
Award Winning Bath PPC Agency
Caffeine Marketing is proud to be a Google Partner PPC agency in Bath. If you need fast and effective results from a marketing campaign, then pay per click advertising is a great solution. By utilising Google adverts, you can reach new customers who are in the right geographic area and target market for your company, and start seeing conversions within days, or even hours.
Google Ads is made up of paid search, display, shopping, remarketing, and YouTube advertising. Each of these channels operates on the same pay-per-click model. The forms of PPC advertising we will use will depend on your services and products. For instance, Google shopping ads are great if you have products to sell online, as searchers see a photo of what you are selling and the price. In contrast, YouTube engages potential customers with video content about your company.
Different Types of Bath PPC Adverts Include:
Paid search advertising delivers top-ranking search results on Google immediately. As well as providing immediate traffic, paid search advertising is very targeted. Your ad will only appear when people search for the keywords we select, and because we set a budget with Google in advance, you know precisely how much it will cost.
Google Shopping Ads is a solution for businesses who sell online through e-commerce, and who want to drive more sales through their websites. Google Shopping Ads appear at the top of the search results, with a product title, price and image, giving great prominence to your product.
Display advertising can be a relatively cheap method of promoting your company to large numbers of potentially relevant audiences. Display ads appear on actual websites rather than in search results; they are delivered through various networks, such as the Google Display Network
PPC remarketing allows our Clients to target visitors that have previously been on their website. This tool is a great way to gain back former customers and also target people who are still deciding where to make their purchase. We manage the two main types of remarketing, through Google Ads and Facebook.
With 1 billion unique users, YouTube is now the second-largest search engine behind Google. With 6 billion hours of videos watched each month and 100 hours of video uploaded every minute, YouTube is a large part of many people’s lives, making it a great platform to advertise.
Creating & Managing Your PPC Bath Campaign
The first thing we do is understand your goals – do you want to drive phone calls, website traffic, website visits? Next, we identify your demographics and audience. After the research, we create, deliver and monitor the PPC campaigns and Ad Groups. Your dedicated Bath PPC Account Manager will take personal responsibility for your campaign.
Here is how they get the most from your PPC budget:
- Research the relevant keywords that will deliver you traffic
- Set up and analyse the extensions
- Write engaging ad copy to maximise your click-through rates
- Continually analyse the performance, making small tweaks to maximise results
- Monitor the bids to ensure you pay as little as possible per click
- Maximise the clicks and conversions on your campaigns
Why choose Caffeine Marketing as your PPC agency Bath Specialists?
Our team are experts at integrating PPC into a bespoke digital marketing strategy for our Clients. Our Bath PPC agency works work closely with other specialist teams such as social media, SEO and digital marketing, to ensure full integration of your campaign to deliver the best possible results.
PPC agencies in Bath like us are trusted by Google to offer fantastic customer service in addition to delivering effective advertising campaigns. We offer 100% transparency, sending our clients a monthly report.
Contact One of Our PPC Specialists Today
Pay Per Click advertising is an excellent complement to other digital marketing practices such as SEO and social media marketing.
If you would like to discuss integrating our PPC and AdWords management services into your digital strategy, get in touch with us today.
F2 & F3,
Upper Borough Walls,
Northgate House, F2 & F3, Upper Borough Walls, Bath BA1 1RG