You are probably already familiar with the term SEO and know that it stands for Search Engine Optimisation. However, there are two very different types of SEO – onsite and offsite. The aim of both onsite and offsite SEO is the same; both work towards increasing the organic ranking of a website in search engines such as Google.
What is Onsite SEO?
Onsite SEO is when individuals work to make their website search engine friendly. Making a website SEO friendly involves changing and optimising page titles and descriptions, tidying up internal links, ensuring things are accessible, making sure content is useful and reads organically and using key search terms in the right way.
The Benefits of Onsite SEO
All of the things listed above work together to make a website easier for search engines to crawl and interpret and will result in increased digital visibility by moving the website higher on search engine rankings.
Appearing higher on a search engine can make a dramatic difference to how many people find and click on a website. Research shows that 75% of search engine users never scroll past the first page of search results which means if your business isn’t popping up until page 2 or lower, it’s likely never to be found by around three-quarters of searchers.
What is Offsite SEO?
Offsite SEO is how a business markets and promotes its website via other mediums. This promotion can include things like social media marketing, link building and content marketing. It also includes other websites mentioning your brand (with or without a hyperlink) on their website and if you write a guest post for another blog.
Search engines will look at how many times a website and brand are mentioned outside of its website and, generally, the more links and mentions elsewhere, the better. If there are more mentions and links, search engines will assume a website has excellent content and is valuable, and that’s why other websites are mentioning it. These external links and mentions will then help to bump the website or brand up in search engine rankings.
The Benefits of Offsite SEO
Similar to Onsite SEO, Offsite SEO has the overall benefit of helping a website appear higher in search engine ranking.
The primary benefit of both onsite and offsite SEO is that they both work to help a website appear higher in search engine results. This improvement in rankings allows businesses to be found much more easily by potential clients.
To achieve the greatest success and the highest possible search engine rankings, you should utilise both onsite and offsite SEO. SEO can be tricky to navigate if you’re not familiar with best practices, and you could end up being punished by search engines if you do not do the SEO correctly. That’s why it’s best to use a company like Caffeine Marketing, which fully understands both onsite and offsite SEO and knows how best to use both to help your website appear at the top of search engine rankings to be found by potential customers. Contact us today for a chat about our services and how we can help get you noticed!