Marketing Case Studies

Digital Marketing

Omnia

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Increase in visibility on Google for targeted keywords

2.88 million impressions of Instagram shown to relevant students

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Increase in Website Traffic compared to previous period

CHALLENGE

Omnia is a hugely successful student property management company, providing secure and comfortable homes for thousands of young people. They initially approached us to give a marketing push for a new 500-room facility in Swansea. After we’d proved so successful, they tasked us with improving their digital performance across the UK.

SOLUTION

We created a bespoke PPC campaign for each location to target students. We also embarked upon a highly targeted and rigorous SEO campaign to improve performance in search engines. Alongside traditional digital marketing approaches, we began advertising and engaging on youth-focused social media platforms, including YouTube and Instagram.

RESULTS

As a result of our work, Omnia filled its new Swansea facility within just four months – a new record for the business. in terms of new bookings.   Across the UK, bookings have increased as a result of our work. The brand’s presence on social media has improved, with engagement rising by 300%.

Contact One of Our Marketing Specialists Today

Caffeine Marketing is an experienced, innovative digital marketing company which provides bespoke solutions designed to put your business on the map.

If your current marketing campaign has fallen flat, you’re launching a new venture, or you need expert advice about how to use the internet to increase sales, why not get in touch with us today and take advantage of a free marketing review?