Marketing Case Studies
Digital Marketing
Omnia
%
Increase in visibility on Google for targeted keywords
2.88 million impressions of Instagram shown to relevant students
%
Increase in Website Traffic compared to previous period
CHALLENGE
Omnia is a hugely successful student property management company, providing secure and comfortable homes for thousands of young people. They initially approached us to give a marketing push for a new 500-room facility in Swansea. After we’d proved so successful, they tasked us with improving their digital performance across the UK.
SOLUTION
We created a bespoke PPC campaign for each location to target students. We also embarked upon a highly targeted and rigorous SEO campaign to improve performance in search engines. Alongside traditional digital marketing approaches, we began advertising and engaging on youth-focused social media platforms, including YouTube and Instagram.
RESULTS
As a result of our work, Omnia filled its new Swansea facility within just four months – a new record for the business. in terms of new bookings. Across the UK, bookings have increased as a result of our work. The brand’s presence on social media has improved, with engagement rising by 300%.
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If your current marketing campaign has fallen flat, you’re launching a new venture, or you need expert advice about how to use the internet to increase sales, why not get in touch with us today and take advantage of a free marketing review?