Is marketing in the hospitality industry important? Of course, it is but even more so now than ever before. The past year has been incredibly difficult for this industry so as lockdown restrictions ease and restaurants, cafes, hotels, and bars reopen, it is time to reboot the marketing plans to get those customers (safely) flooding through the doors again! Many venues have used the months off to create exciting new spaces for their customers and these also need to be promoted.
Create A Marketing Strategy
It’s crucial to have a solid strategy for your marketing to know what you’re trying to achieve and why. If you don’t have the time or expertise to set this up, it’s best to outsource this to a professional company. If you have a previous Digital Marketing strategy, now is an excellent time to revisit it, to ensure it is still aligned with the ‘new normal’ the industry faces.
As a full-service Digital Agency, we can create an integrated strategy for Digital Marketing in the Hospitality Industry to help you attract new clients and customers and encourage the return of previous customers. Find out more information here.
Update Your Website
Ensuring your website is up to date with correct opening and closing times and any COVID-19 specific policies, restrictions, or information visitors need to know before they visit is essential. Let customers know if they need to have a booking in advance, if you’re only accepting payments via Contactless, if there’s a time limit for bookings and anything else that’s important.
Ensuring the SEO (Search Engine Optimisation) on your website is as good as it can be is crucial too. A successful SEO campaign will improve your website ranking, promote your business and connect you with potential customers looking for businesses like yours.
Update Your Social Media
Ensure your social media accounts contain accurate and up to date information is. Share updates, pictures, videos and other exciting posts that will help attract people to your hotel, bar, restaurant, café or other hospitality venues.
Show You’re COVID Secure
Customers want to know they’re visiting premises that are staying clean and doing all they can to prevent the spread of Coronavirus. Share information on your website and social channels regarding the measures you’re taking to keep things safe for your staff and visitors.
Utilise Email Marketing
Using email marketing to let your customers know that you’re open and ready to do business is a great way to promote yourself. Email marketing efficient and cost-effective. Use the emails to share helpful information, the latest news and fun behind the scenes snippets from your business.
If you’d like more information on how Caffeine Marketing could help you kickstart your marketing in the hospitality industry as we ease out of lockdown, give us a call now on 0800 955 0499.
