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Is Video Content the Answer to Building Engagement on Your Website?

The rise in popularity of video content over the last few years has been astronomical, and more and more companies are now considering using video content to help build engagement on their websites.

 

Customers Want Videos to Help Them Learn More About Brands

A recent survey showed that 66% of people said they’d like to learn more about a product or service by watching a short video, which compares with just 18% who wanted to read a text-based article, 4% who wanted an infographic to help them learn more, 3% who wanted information in an e-book or manual that they could download and just 2% who said they’d prefer a personal sales call or demo [source].

Let your customers learn more about your business by creating short videos that give them information they need to make informed choices.

 

Repurpose Video Content

If you’re already using videos for your organisation or are considering it but want to ensure you get the most for your money, remember that video content can be repurposed and used in different ways. Videos you’ve created specifically for your website can also be repurposed and used on social media platforms. You can create teaser videos for Instagram Stories or Reels and share longer videos on Facebook to encourage potential clients to click through to your website and convert. Thinking outside the box is the key to making the most of your video content.

 

Video Helps with Storytelling

Using video to tell a story is a key way of increasing engagement and driving sales and conversions for businesses. A video is an excellent tool for getting across a story, showcasing a brand’s personality, and conveying passion and purpose. It’s far easier and quicker to share all of this in a short video than it is to try to get all this across with written text.

 

Great Videos Keep People on Websites

Having great videos that capture people’s attention and keep them watching is a simple way to increase engagement and decrease website bounce rate. As website visitors spend more time on your site watching a video or multiple videos, your reduced bounce rate will positively affect how well you rank in search engine results.

All video content, whether for use on your website, social media platforms or anywhere else, should be as accessible as possible for all by including captions or subtitles so that those who are deaf or have hearing impairments can still consume your content.

 

If you want to learn more about how videos can help improve your website engagement, get in touch with our expert team today. Phone us now on 0800 955 0499 or fill in our online contact form and a member of our team will get back to you as soon as possible.

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