What is Brand Authority?
Brand Authority is the trust people have in your company and the belief that you are an authority in the relevant field. Brand Authority can be the deciding factor for potential customers when it comes to choosing your business or not. Unfortunately, Brand Authority isn’t something that happens overnight: it takes time and effort, but with the help of Content Marketing, you can make major strides in building trust and increasing sales.
What is Content Marketing?
Content Marketing is the process of creating high-quality, relevant content aimed at attracting and retaining a target audience. It’s presented in digital formats such as blogs, social media, or email marketing; while this content doesn’t necessarily promote a product or service, it provides interesting information which attracts potential customers and as a result creates brand awareness and loyalty.
How does Content Marketing help build Brand Authority?
Increase in Organic Searches
Content Marketing, such as blogs can increase the number of organic searches your business receives. This happens because potential customers who are actively searching for the information you are offering will often end up on your blog page. These customers are finding you, and you are providing them with relevant material, increasing your Brand Authority. Up to 93% of buying cycles start from search engines, so Content Marketing is a great way to build an organic audience.
Content Marketing greatly influences SEO, as Google tends to show the most relevant websites in the search results. Google aims to provide a great customer experience by showing results that will provide the answers to the searcher’s query; so businesses that publish relevant content on their websites and in their blogs rank higher in these search results.
Keeping social media channels up to date with interesting information encourages customers to visit your pages more often, increasing your name recognition and your Brand Authority. When people share a business’s content through social media, it helps to spread the business’s message and increase Brand Awareness.
Creating Content that Helps Customers
Content Marketing aims to inform or benefit your customer in some way, and not necessarily to sell to them. When you give away free valuable content, you build trust with your customers and keep them coming back for more.
As a leading Content Marketing Agency, Caffeine Marketing builds bespoke strategies for creating effective online content, placing a huge focus on building Brand Authority and customer trust. Our goal is to establish you as an expert in your field, and to create maintain long-term relationships between you and your customers. With so many businesses creating online content, we can help you stand out for all the right reasons.