Getting Results Using an Organic and Paid Social Media Marketing Mix

When it comes to successful social media marketing, we always recommend an organic and paid social media marketing mix to create a powerful campaign that drives powerful results.

A great campaign that combines paid and organic social media marketing will help boost the visibility of your profile, increase your follower numbers, drive traffic to your website and increase brand visibility.


Organic Social Media Marketing

Organic social media marketing is everything you do on your social media platforms (Facebook, LinkedIn, Instagram, Twitter, etc.) without paying any money. This includes posting status updates, sharing photos and videos and communicating with followers. Followers of your account, anyone those followers share your posts with, and people who land on your post by following a relevant hashtag or advertising link will see your organic posts.

Utilising the free aspects of social media platforms is by far the best way to build a community on your platform. Ensure your brand interacts with followers, shares relevant posts, and responds to all comments or direct messages promptly.


Paid Social Media Marketing

Paid social media marketing is when you use features that cost money on any social media platform. This includes boosting posts on Facebook, targeting new followers on LinkedIn, creating adverts on Instagram and much more.

Paid social media marketing allows you to target your ideal audience precisely, which you can’t do with organic social media. You can target individuals based on their age, location, interests, device type, previous visits to your website or social accounts, and so much more. Using this specific targeting allows you to home in on your ideal customer and get your brand or service in front of them.  With paid advertising, you can choose whether to send consumers to your website, have them contact you via email or direct message, get them to buy products or whatever suits your goals best.


Using an Organic & Paid Social Media Marketing Mix

It is important to remember that your branding and messaging must be consistent across organic and paid social media formats. This consistency will ensure your platform remains cohesive and streamlined. Be sure that the look and feel of your paid social posts reflect what you include within your organic social media and are recognisable to your audience.

Paid social media marketing can target people who have already visited a social media account, clicked on a specific website, or interacted with a business in some other way. Companies can then promote relevant content or offers based on a customer’s previous behaviour.

Once an individual finds your social media profile through an advert, they will likely scroll through previous posts or profile information on the account. When they do, it’s then the job of organic social media marketing to show them posts they’ll enjoy, connect with, engage with, and that will encourage them towards making an enquiry or buying a product or service. Getting both correct is the key to social media success.


To learn more about creating a social media marketing mix that includes both organic and paid elements, contact Caffeine Marketing. We have years of experience that allow us to use our skills to drive real success. Contact our team by calling 0800 955 0499 today.

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