Many businesses are too busy trying to serve their customers (and make money) to worry about marketing, and the majority don’t have the knowledge and expertise to create and put an effective marketing strategy into action. But does marketing really help? Statistics show that businesses that ignore marketing are missing out. When executed well, marketing is a great way to attract new customers, increase awareness of your brand and ultimately make more sales and more money.
No matter what size a business is, it can benefit from marketing. From sole traders working from home to giant corporations, marketing can be the difference between being a huge success and only making enough to make ends meet. Digital marketing is how you get the word out about your product or service and should be a part of every business’s strategy for growth.
Your Potential Customers Want Digital Information
Many businesses believe that customers will find them without an online presence; however, they could reach many more customers with a brilliant digital marketing plan. In recent years people have come to rely more on the online world than ever before.
Many people won’t buy a product or service without first checking online reviews, social media pages and websites. A recent survey found that 79% of consumers currently use the internet to find information about local businesses. If your business doesn’t have an online presence, you will be missing out [source].
Digital Marketing Can be Tracked, Monitored & Easily Tweaked
You may have tried marketing your business before and not seen results. This is often a sign that the strategy or execution wasn’t right for the business or industry or that you were measuring the wrong metrics. Setting goals and measuring the right metrics is key to judging whether any marketing campaign is working effectively.
If you identify an area of your digital marketing strategy that isn’t performing as well as it should, you can quickly change things and then monitor how well the changes work and how they affect your results. Making small changes can significantly impact the success of your marketing.
If you recognise that your business could benefit from professional Digital Marketing services, our team are here to help. We handle the marketing side of things so that you can focus on the parts of your business at which you’re best. To find out more about how we can help your business, call us today on 0800 955 0499 or fill in our online contact form.