There is no denying that people now rely more on technology than ever before, and this doesn’t look set to change anytime soon. A staggering 3.6 billion people worldwide use social media, 87% of UK individuals made a purchase online during 2020 [source], and 93% of all online activity begins with a search engine.
Businesses that don’t have a clear online marketing strategy suffer in a world that relies more and more on the internet. Here are the top 5 reasons why we believe all businesses should have a detailed online marketing strategy.
To Create a Framework
Without a clear plan, teams and individual employees may be working in different and opposing directions, which won’t help towards specific goals or targets. A clear, detailed plan with objectives and goals can serve as a guideline for a business to use for many years. It keeps everyone on the same page and helps understand the online market and where a company is.
To Not Be Left Behind
Imagine two similar businesses that offer the same products, the same customer service and the same value for money, but one has a detailed online marketing strategy, and the other doesn’t. Which business do you think will be most effective? There’s no doubt that in a world that relies increasingly on technology and the online world, the company with a digital marketing strategy will be the one that succeeds over its competitor.
By not having an online marketing strategy, businesses miss out on attracting many potential customers and staying engaged with current customers. These touchpoints are crucial for branding and helping companies to become more well known.
To Stay Consistent
Brands without an online marketing strategy tend to be without direction. The work they do online is inconsistent, whether that is social media posting, creation of blog content or anything else. Without a strategic plan, it’s easy to forget to stay on top of these things, and online content becomes sporadic instead of clear and consistent.
To Measure Success
Without a strong strategy and knowledge of goals and aspirations, it’s impossible to measure success in online marketing. Sure, gaining a few followers on Instagram might be positive, but if your target audience doesn’t typically use Instagram, it will not lead to any sales. Knowing what you’re working towards and why is crucial, and an online marketing strategy helps with this.
To Join Up with Offline Marketing Strategy
An online marketing strategy works within a broader, overall marketing plan that includes offline marketing too. Having a clear strategy, online and offline, means businesses will effectively deliver a clear and consistent overall brand message across all of the channels they utilise.
If you think your business could benefit from having a clear, detailed online marketing strategy, we’d be delighted to discuss this with you. We deliver exceptional results at affordable prices. We have already helped hundreds of businesses get clear with their online marketing to attract new customers and retain current ones. Get in touch to see how we can help you today.