Start-up businesses need SEO as much as established companies, arguably they might need it more! Search Engine Optimisation (SEO) is an essential part of any digital marketing strategy – the sites you see on the first page of Google didn’t get there by accident! It plays a significant role in the success of online businesses, increasing visibility and superior online positioning.
SEO is crucial when it comes to standing out to your target audience, and it is continually adapting; so for as long as there is internet, there will be SEO. The new website you have created for your start-up business needs SEO and should be optimised now, to ensure you are visible to your potential customers!
What is SEO?
Search Engine Optimisation (SEO) is a process which aims to increase the amount of organic, unpaid traffic to a website from search engines, such as Google or Bing. SEO and Marketing go hand in hand: they allow your business to easily attract and connect with an audience, with the end goal of turning them into customers. It involves making specific changes to the design and content of your website to make it appear more attractive to search engine algorithms, and therefore improve rankings in the search engine results. These high ranking search results increase not only the number of visitors but the quality, too.
What are the benefits of SEO?
SEO targets quality traffic, attracting potential customers that want to be there. It’s a perfect inbound marketing strategy, making it easy for visitors to search for your business when they want it. Unlike outbound marketing, such as cold calls and spam emails, SEO is much more customer-centric as it focuses on attracting those who are actively looking for information related to your business. As a result, you’ll be able to reach your target audience successfully.
Improving a business’s online presence is deemed a top priority in today’s digital world, and SEO allows you to get ahead of the competition, analysing trends and monitoring performance. When you know the current trends of online user behaviour, you can easily make predictions that meet their needs.
Great content is nothing without SEO: the best business ideas and websites are useless if they’re not visible to potential customers. An online presence is vital, and effective SEO gets your website seen. So there is no question, start-up businesses need SEO.
Need help with your SEO?
SEO can be daunting and time-consuming to set up at any time, but combined with the rest of the things you need to organise your start-up it becomes even more stressful. Setting up a new business requires meticulous planning and time, but leaving out the SEO or doing it poorly is a big mistake because start-up businesses need SEO. Caffeine Marketing’s SEO service includes in-depth keyword research, front-end and back-end SEO and off-page link building. We also have packages available which also include many other Digital Marketing techniques. We will create a bespoke plan to suit your business’s needs, developing a long-term, successful SEO strategy that allows you to maximise the benefits of a complete Digital Marketing Strategy.
Visit us online or contact us today for a free consultation on 0800 955 0499.