With more than two billion monthly users [source], YouTube is a great place to share videos about your business, services or products and can be a fantastic marketing tool when used correctly. Here’s what you need to know about creating a Youtube channel to make the most of this marketing platform.
Setting up a YouTube Channel
Anyone can start a YouTube channel, and setting it up is quick and easy. There are two different types of channels – brand channels and personal channels. If you’re setting up a YouTube channel for a business, you’ll likely want to set up a brand channel; however, if you are self-employed or a sole trader, you may wish to use a personal channel.
Brand channels allow multiple managers access to the account and enable users to create display and video advertising campaigns to target video adverts to their chosen audience.
Setting up a Personal Channel on YouTube
Google and YouTube are part of the same company, so you must have a Google account to set up a YouTube channel. If you don’t already have a Google account, create one first. Then,
- Open YouTube
- Click the ‘sign in’ button on the top right-hand side of the webpage
- You’ll then be prompted to sign up using a Google account
- Check and confirm the details and create the account
- Click your account details on the top right-hand side once signed in
- Click create a channel and then verify your details
It’s as simple as that!
Setting up a Brand Channel on YouTube
If you have a personal YouTube channel, you can change this to a brand channel quickly and easily. To do this
- Navigate to your channel list by clicking your account on the top right-hand side
- Input your brand account details and then click on the top right-hand side menu and then select ‘switch account’
- Then click ‘move channel to brand account’
Optimise your YouTube Channel
Most people know about the importance of Search Engine Optimisation (SEO) for websites, but did you know that SEO is also vital on YouTube? To optimise your YouTube channel as much as possible, you should consider your video title, description, keywords, thumbnails, and cards for every video upload. All these things let YouTube know what your video is about and whether it would be helpful for users or not. Promoting your YouTube content on other social media platforms and your website is also an excellent way to drive traffic.
If you want to work with a professional Digital Marketing company with years of experience who can work with you to make your YouTube channel a success, Caffeine Marketing is here to help. Our experience has shown us that YouTube can drive a large volume of views with reasonable click-through rates that can lead to achieving your campaign and business goals.
To speak to one of our YouTube marketing experts, call our team on 0800 955 0499 or fill in our online contact form, and someone will get back to you as soon as possible.