Branding & Design Articles.

An Alternative to Yell.  Yell.com’s Declining Market Share

An Alternative to Yell. Yell.com’s Declining Market Share

Yell.com Prices and Declining Traffic The Yell.com website has seen a significant decline in traffic over the past five years. There are fewer and fewer people searching online for “Yell.com”. Anyone looking to hire a business now has a multitude of other options...

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What are responsive search ads in Google PPC ads

What are responsive search ads in Google PPC ads

In the last couple of years, though, we have seen some exponential changes to the way Google’s ads appear. If we pay attention to the size, the positioning and especially how much information they now show, we can see that the responsive search ad update was fantastic...

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How to use long tail keywords for SEO

How to use long tail keywords for SEO

When it comes to SEO tactics, one of the best things you can do is focus on long-tail keywords. If you are unsure what long-tail keywords are, worry not, this post aims to introduce you to what they are, then how to use them and finally why you should use them. What...

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SEO is a process, not an end goal

SEO is a process, not an end goal

Search engine optimisation (SEO) isn’t about a secret sauce or gaming against the search algorithms. What you really need is a thorough understanding of what people want when they search, and why they want it. There is no big secret, which is what makes SEO so...

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What are the Benefits of Outsourcing your Marketing?

What are the Benefits of Outsourcing your Marketing?

When you’re running a small business, time is always running away from you, there are never enough hours in the day, so creating a robust marketing strategy for your business may not be at the top of your "Things To Do" list. Most small businesses don’t have marketing...

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What is Local SEO and Why Does Your Business Need It?

What is Local SEO and Why Does Your Business Need It?

Local SEO is becoming one of THE most essential components of every business’s marketing strategy, but what exactly is “Local SEO” and why does your business need it? Local SEO has grown significantly over the last few years, predominantly because of the rise in the...

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What is the Effectiveness of Your Marketing?

What is the Effectiveness of Your Marketing?

The digital age is awash in with tools to measure your digital marketing related data, such as your level of engagement on social media platforms, the number of leads generated or leads lost, and how this has affected your revenue. So, with all of this data at your...

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Why links are important for SEO

Why links are important for SEO

Links have always been an important part of SEO (search engine optimisation), in fact, they still are, and it looks like they will still be important in the years to come. BUT like everything SEO related, how it was done in the past is much different compared to how...

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Is Bounce Rate Really that Important?

Is Bounce Rate Really that Important?

Many companies, as well as individuals with online businesses, don’t understand bounce rate, so don’t have any benchmark to measure its importance. Basically, a bounce occurs when someone visits your website, views a single page and then leaves, no purchase is made...

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Marketing In a Recession

Marketing In a Recession

These are difficult times for businesses around the world; we are all facing the pressures that the current global situation is having on us and our businesses. We are living through an economic crisis, and naturally, when this happens, some businesses look to...

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Why is Digital Marketing Important to your Business?

Why is Digital Marketing Important to your Business?

Both at home and at work we are surrounded by devices that can easily connect to the internet, transforming the way we buy products and services, but as a business owner, your main advantage in all of this advance in technology is how you sell, promote and market your...

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