Blog Articles.

Google Analytics 4: What is it?

Google Analytics 4: What is it?

Understanding the customer journey: where visitors come from, what they click on, and what makes them click off, along with unlimited other data, is vital for maximising the efficacy of your website and digital marketing. Google Analytics has been the gold standard in...

read more
How to Boost Your SERP Rankings?

How to Boost Your SERP Rankings?

Let’s begin by looking at what SERP rankings are and how they affect businesses. SERP stands for Search Engine Results Pages, and this refers to the “pages that a search engine returns after a user submits a search query. In addition to organic search results, search...

read more
Is WordPress Still the Best Website Platform?

Is WordPress Still the Best Website Platform?

WordPress currently powers around 43% of all websites, making it the world's most popular content management system [source]. Its popularity with website owners worldwide is a testament to its power and results as a website platform. Let's look at why WordPress is...

read more
Instagram Followers vs Instagram Engagement?

Instagram Followers vs Instagram Engagement?

Let's face it, we've all been guilty of scrolling Instagram and being impressed by those accounts with 100,000 + followers, and we are often contacted by brands who want us to help them grow their follower count quickly. Understandably, companies want attractive...

read more
Why Good Graphic Design is Important for Your Business

Why Good Graphic Design is Important for Your Business

Good graphic design is essential as it brings your brand to life with employees, clients, and potential customers. Interaction with your customers includes both digital and physical touchpoints such as social media, brochures, websites, billboards, videos, email...

read more
Marketing in the Hospitality Industry

Marketing in the Hospitality Industry

Is marketing in the hospitality industry important? Of course, it is but even more so now than ever before. The past year has been incredibly difficult for this industry so as lockdown restrictions ease and restaurants, cafes, hotels, and bars reopen, it is time to...

read more
Onsite SEO vs Offsite SEO — Why are they Important?

Onsite SEO vs Offsite SEO — Why are they Important?

You are probably already familiar with the term SEO and know that it stands for Search Engine Optimisation. However, there are two very different types of SEO – onsite and offsite. The aim of both onsite and offsite SEO is the same; both work towards increasing the...

read more
What is SEO Copywriting?

What is SEO Copywriting?

Have you heard of the term SEO Copywriting before but never knew what it meant? Let’s look at this in detail to understand what it is and why it is essential for businesses to understand it and invest in it. Copywriting is the practice of putting words together to...

read more

Contact One of Our Marketing Specialists Today

Caffeine Marketing is an experienced, innovative digital marketing company which provides bespoke solutions designed to put your business on the map.

If your current marketing campaign has fallen flat, you’re launching a new venture, or you need expert advice about how to use the internet to increase sales, why not get in touch with us today and take advantage of a free marketing review?