You may have heard the term SEO or Search Engine Optimisation but don't know what it means or its importance. Search engine optimisation is "a set of practices designed to improve the appearance and positioning of web pages in organic search results." [source] But, in...
You’ve heard of blogging or read a blog post before, but why are blogs important for your business? There are many benefits to publishing regular blog posts on your website. Let’s look at the reasons blogs are essential. What is a blog post? A blog is “a...
If you're entirely new to the concept of Google Ads but want to know if they could be an excellent way to reach more potential customers for your business, we're here to help. We'll teach you what Google Ads are, how they work and whether they suit your business. What...
If you’re currently setting up a start-up business in Oxford, there are likely a million and one things you must get to grips with. You’ll be juggling dozens of spinning plates, and it’s unrealistic to think you can do everything. You will need to outsource some...
When setting up an eCommerce business, there are many things to consider. It’s not as simple as creating a quick website and immediately starting to sell. There are many steps and decisions to consider to set yourself up for the best chance of success. Let’s look at...
With more than two billion monthly users [source], YouTube is a great place to share videos about your business, services or products and can be a fantastic marketing tool when used correctly. Here’s what you need to know about creating a Youtube channel to make the...
You may have heard the term digital marketing, but you might not be entirely sure what it means or encompasses. According to Investopedia, digital marketing refers to 'the use of digital channels to market products and services in order to reach consumers. This type...
Search Engine Optimisation, or SEO, is essential for all businesses, large and small. SEO is the process of improving your website’s presence on Search Engine Results Pages (SERPs) so that when people use search engines, such as Google, your content ranks highly for...
If you're currently searching for a marketing agency in Bristol, here are some things that will help you choose which company to work with successfully. Set Your Goals Before choosing a Digital Marketing agency in Bristol, it's good to determine your goals and...
Many businesses are too busy trying to serve their customers (and make money) to worry about marketing, and the majority don’t have the knowledge and expertise to create and put an effective marketing strategy into action. But does marketing really help? Statistics...
You’ve heard of Search Engine Optimisation (SEO) and know that it’s essential for ensuring your website ranks as high as possible on search engine results. The higher content appears on Search Engine Results Pages (SERPs), the more visitors it will attract and the...
Last year, Apple stated that as part of their iOS 14.5 update they wanted to give their users more control over their data, privacy, advertising and how advertisers track their behaviour. This had significant repercussions for businesses and advertisers as the way...
Caffeine Marketing is an experienced, innovative digital marketing company which provides bespoke solutions designed to put your business on the map.
If your current marketing campaign has fallen flat, you’re launching a new venture, or you need expert advice about how to use the internet to increase sales, why not get in touch with us today and take advantage of a free marketing review?