Marketing Case Studies




Increase in visibility on Google for targeted keywords

out of 125 keywords ranked on page 1 of Google


Increase in Bookings compared to previous year


Scarlets are a world-famous rugby team, but their high-quality conference centre used for weddings and events was struggling for bookings. We identified 125 relevant conference, wedding and event keywords, and found that the events space wasn’t ranking for any of them. Our job was to improve SEO and increase enquiries.


We created a bespoke SEO and marketing strategy for Scarlets based around our 125 high-value keywords. Working with the iconic brand, we made improvements to their website to secure the top spots in search engine results.


Since working with Caffeine Marketing, Scarlets have seen an incredible 1635% increase in search engine visibility. This has increased bookings by an impressive 55% – a figure that continues to grow to this day.

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Caffeine Marketing is an experienced, innovative digital marketing company which provides bespoke solutions designed to put your business on the map.

If your current marketing campaign has fallen flat, you’re launching a new venture, or you need expert advice about how to use the internet to increase sales, why not get in touch with us today and take advantage of a free marketing review?