Marketing Case Studies
Santa Cruz Restaurant Group
193 Increase in monthly website traffic
Increase in TripAdvisor rankings
2155% Increase in Google Ads Traffic
Casa Cruz operates two high-end restaurants in London and one in New York. The fine-dining brand wanted to increase traffic to their website and respond more effectively to user reviews. They also wanted to better engage with diners on social media, and encourage more visitors to the restaurant chain’s locations in the UK and US.
We developed a comprehensive digital marketing strategy to help them achieve their ambitious goals. We began by optimising the website and improving the user experience. We refined the on-page content to target Casa Cruz’s keywords, helping improve search engine ranking.
An effective Google Ads campaign and Facebook & Instagram focused social media strategy connected Casa Cruz with local residents and visitors searching for the ultimate fine-dining experience.
Our work increased website visits by 100%. This has resulted in more bookings, more reviews and more revenue. Positive engagement on social media has seen an incredible rise in social media likes and interactions – increasing bookings and strengthening the brand. Our Google Ads campaigns generate thousands of new visitors to the website each week..
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