Effective SEO (Search Engine Optimisation) marketing increases the quantity and quality of organic traffic to your website. SEO can be an extremely beneficial tool for companies, however, there are many mistakes that can be made which result in SEO failure.
Here is a list of potential reasons why your SEO is not working…
1. WEBSITE DESIGN
Your website should look good on ALL devices not just a computer. Ensure your website is built to accommodate mobile users; is easy to navigate through; and is responsive, otherwise you will miss out on a significant amount of traffic.
Sometimes, a website has been designed so that Google is limited or blocked from crawling through its content. The content therefore can’t be found, and SEO won’t work.
2. WEBSITE SPEED
If your website takes a long time to load, it can discourage your target audience from using it because it is inconvenient to them. Approximately 47% of people expect a website to load in under 2 seconds.
Therefore, it is important to choose a reliable and competent website host. Opting for the cheapest host may seem like a good idea, but it can significantly reduce search engine performance of your website.
3. ISSUES WITH CONTENT
The main reasons behind SEO failure are issues with website content. Content should be high-value, relevant, and unique to your business. Investing time into videos, articles, and infographics can boost SEO.
It is also vital that you include content for the keywords that you want to target, otherwise you can’t rank for them. Optimise your content by ensuring the target keyword is in the title tag; is in the H1 tag; is used consistently in the primary content area; and is used in the Alt text of images in primary content area. It is important to note, however, that over-optimisation of content can cause SEO not to work, so don’t over-use a keyword.
Duplicate content can also be an issue. It can confuse search engines and can result in users linking to multiple versions of the same content.
4. NO STRATEGY
If you do not have an effective SEO strategy it can be hard to measure your SEO efforts efficiently. You need to be able to fully understand your online presence to gain high traffic and search rankings.
Remember that SEO results are not instant. It takes a lot of time, skill, and careful planning to achieve great results.
5. INCORRECT KEYWORDS
If you don’t target the correct keywords, then you won’t receive good results. For an effective initial focus, determine which keywords are most suited to your business.
6. NOT UP-TO-DATE WITH GOOGLE ALGORITHMS
Google often updates its search algorithm (every year or more), so it is important to update your SEO strategies to fit this. Failing to abide with the directives of the algorithms can result in SEO failure.
7. HIGH BOUNCE RATE / LOW ON-SITE DURATION
If people are leaving your website after only visiting one page; or are exiting as soon as they open your website, then it shows your SEO strategy isn’t working and you won’t benefit from results.
8. OUT-MARKETED BY COMPETITION
If your competitors are evolving, adding new content, and creating high-value experiences then they are going to appeal to more people. If competitors begin to perform better than you, your SEO results will fail. Try to constantly out-market your competitors.
Caffeine Marketing is a leading SEO company who aims to help companies improve their SEO strategies: to maximise their online potential by driving more traffic and potential customers to their website. If you are interested in SEO for your company, visit www.caffeinemarketing.co.uk/seo/