In the last couple of years, though, we have seen some exponential changes to the way Google’s ads appear.
If we pay attention to the size, the positioning and especially how much information they now show, we can see that the responsive search ad update was fantastic news for advertisers and something every business should be taking advantage of.
What Are Responsive Search Ads?
Put simply; responsive search ads offer more flexibility than a standard ad and they significantly increase the amount of space you have for advertising.
There are many things that responsive search ads offer, but the most important three are:
- Two 90 character descriptions, in the past, you were limited to one 80-character description.
- Up to three headlines are now available.
- Automated rotation of descriptions and headline. After you have submitted a couple of each, Google will align and rotate them to see which suits you the best.
The remarkable thing about responsive search ads is the way they work for your business, and its goals. The responsive search ad will show different combinations and variations of the same advert to the audience. Essentially this takes your single advertisement and turns it into many.
How Do Responsive Search Ads Work?
If you are a company or an individual that has worked with expanded text ads in the past, you set up your responsive search ads in a very similar way. If you are not familiar with them and the concept is alien to you, maybe getting a company like Caffeine Marketing on board could be the solution you are looking for.
Caffeine Marketing has years of experience with Google PPC and knows their way around responsive search ads. The best thing about them, they don't charge any commission, as you only pay a set fee.
Getting responsive search ads set up professionally is key to getting the most from them and using a recognised source for this is essential.
When it comes to the setup, Google will request a few different headline variations; you can go as high as 15 with this number, so be as creative as you like. Also, you will be asked to add up to four descriptions. You then specify a URL and deal with suffixes and tracking templates too. So, as you can see, while the process is short, getting it right is imperative.
Why Use Responsive Search Ads?
While the reasons to use responsive search ads could be listed for days, below are just a few:
- Gives you flexibility in your ads
- Allows you to share a message with a large group
- Google shows relevant advertisements to relevant groups
- Google hits target demographics for you.
These are just a few of the reasons to start using responsive search ads and if you decide they are the right option for you, don’t be afraid to enlist some professional assistance to make sure you get it done right.
Caffeine Marketing will talk you through your existing, or potential PPC campaign/s to help you determine a realistic budget for you advertising campaign, and then works with you to get the best results!