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How to Use Instagram To Engage with Your Customers


Instagram is an online social media platform that provides businesses with the perfect opportunity to share creative content with customers. It revolves around images, but also encourages text communication and interactions. Here are some guidelines on how to efficiently use Instagram to engage with your customers.


1.    Bio
Your bio is a brilliant way to make a great impression on people that visit your page. Write a paragraph that is short, simple and reflects your business. It is the perfect place to showcase you and what you are all about. 

You can also include a link to your website or blog posts at the top of your page. This provides customers with easy access to your business if they want to find out more information.


2.    Consistency
Keeping Instagram posts consistent is key to engaging with customers. By scheduling posts and stories, it allows customers to look forward to your content at specific times or on specific days. 

By monitoring your Instagram analytics, you can discover what time your followers are most active and can schedule your content to post when it will be seen by the most people!


3.    Captions
Captions are a fantastic way to engage your audience with your images. If a caption is exhilarating and fun, then it leaves customers wanting more. If you are promoting new products or service, this is especially important because it can encourage sales.

Instagram captions can be up to 2,200 characters long. This provides you with an opportunity to share in-depth details about your business- but remember, it’s all about quality, not just quantity!


4.    Stories
Instagram stories remain open for 24hours, so they are a more casual way to share quick snippets of information to your audience. Instagram stories have so many tools available that make then more engaging for customers. For example: the question sticker and the poll sticker.

The question sticker allows you to write a question to viewers and then provides a space where they can respond. The poll sticker allows you to make a statement or ask a question which viewers can vote on. They are great ways to spark conversations about your business and allow you to receive honest customer feedback.


5.    Hashtags
Hashtags are so important on Instagram because they can help to direct new customers to your page. By using a strong set of hashtags (that relate to your business) in the caption of an image; it categorises that image so that Instagram users who enjoy similar things can find it. 


6.    Reply to Messages
Customers often message businesses privately, or through comments, to ask questions about products/services. It is important to respond to these messages because it shows customers that you care about what they have to say; helping to build a strong relationship between you and the consumer. If you engage with your audience then it encourages them to engage more with you. 


Instagram is a great way to interact and update both existing and new customers.  The creative use of images and text keeps your customers engaged and looking for more! Using a digital marketing agency who can help you create dynamic content can give your business a needed boost!  VIsit www.caffeinemarketing.co.uk today!