If you own an online business, then you know the importance of a good SEO strategy. The internet is full of content and blogs, articles and courses and plain-English explanations on how to do SEO properly, but it’ important to know that your SEO doesn't just happen, it takes work to make it come together and work well.
With the right marketing strategy and knowledge of how to push your digital business to the forefront of your customers’ minds, you can have a rock-solid SEO strategy that works for your business. There’s every chance, though, that you’ve found that your SEO strategy isn’t working - and you can’t figure out why.
Let’s take a look at five reasons that your SEO strategy may have stopped working, and hopefully get you back on track.
Your Content Is Empty
Shallow. Duplicated. Boring. Dull. As many words as you can think of to describe content that is just empty. Anyone in the marketing and business world knows the importance of content. Write fresh and new content that will be sharp and to the point. Catch the audience with your wordy ways, and you’ll not only generate an excellent response, but the algorithms will pick you up and put you to the top of the search engine results pages. Balance your keywords, don’t duplicate your content and make it GOOD. You’ll see an immediate difference.
You’re Not Targeting Your Keywords
You do not need to stuff keywords into your articles to make them show up. You need only use RELEVANT keywords that hit your target market in the sweet spot. When you do this, you are going to bring your target market like rats to the Pied Piper. They’ll follow, and they’ll do it because you’re targeting them with the right keywords in the right way.
You Don’t Have Good Link-building
Google sees links as recommendations. If you have someone link to your website, it’s favoured by Google. It’s not about volume, it’s the relevancy of the links and the authority of the website linking to you. So, build good links and don’t overdo it, and you can have the right balance.
You Don’t Spend Time On SEO
The marketing team you have may not be spending enough time on SEO. They know what it is and what it’s for, but they’re not putting in enough effort to ensure a smooth strategy. If your team doesn't have the time, that’s fine, but if you want to be successful you need a good SEO company to do it for you. This may take a little more budget, but this is an investment in your business future. Spend it. It’s worth it!
They’re Not Buying It
You have the keywords; you have the content and you have the traffic, now you need to put your best sales foot forward and ensure that everything on your site is where it is supposed to be. Make your calls to action blindingly obvious. Link your online shop and make it big enough for people to find it. Make it so that when people go to your website, it’s easy to use, and then your traffic will start to convert to sales.
SEO works! Make sure you are maximising every opportunity to get your company shown to the right people! Contact the SEO specialists at Caffeine Marketing to help you, they offer free marketing reviews, and can help you get your SEO back on track! www.caffeinemarketing.co.uk