Both at home and at work we are surrounded by devices that can easily connect to the internet, transforming the way we buy products and services, but as a business owner, your main advantage in all of this advance in technology is how you sell, promote and market your products and services using your digital marketing capabilities.
We believe digital marketing has four fundamental advantages over traditional marketing – measurability, affordability, speed and engagement. Find out how…
Your website is hands down THE most important single marketing tool your business has, and it can easily be measured as in how much of a return you are getting on your investment (ROI). It can also provide an insight into what people who visit your site are interested in, how they find your website and how they navigate it. It is very easy to identify how many people have visited your site, how they got there, was it pay-per-click (PPC), via social media or due to a recent email campaign? You can also monitor any changes in these factors, giving you real-time information about whether or not your marketing message is getting through and most invaluably, is it getting through to the right people!
Digital marketing has made marketing a business a much more even playing field, allowing small to medium-sized organisations to compete with much bigger operations, primarily through its affordability. As an example, paid social media ads and the ability to pay to “boost” posts is extremely effective but at a fraction of the costs that would be incurred for print marketing to reach the same number of people! Similarly, online banner adverts on relevant websites generally cost less than the equivalent advertising in a publication such as a local newspaper, weekly magazine or local radio ad, while reaching a much wider geographic audience – plus with the capability of generating data on the campaign, you get to see your results and measure the efficiency of the spend.
You can also get your message out there quicker in the digital marketing world, all it takes is the click of a mouse and your business can be more agile with its messaging. Social media posts can react to current affairs that may boost your sales, or an e-newsletter can be sent in conjunction with a sales campaign with the data to report who has opened it, read it or clicked on offers being reacted to instantly.
The main problem with most forms of traditional marketing is that they don’t allow direct interaction with potential customers. Digital marketing, on the other hand, offers a high level of engagement and interaction, via social media comments, connections, messages and e-mails through various digital marketing platforms. You can converse with your prospective and current customers, answer questions and resolve issues as well as interacting with a wider audience, meaning you can do more than just sell!
Digital marketing gives you the ability to comment on issues and update or inform your customers immediately after significant events that may impact your industry, plus you can assess and if necessary, quickly match or better your competitors’ offers, keeping you at the sharp end of the marketplace. So, digital marketing is more than important to your business, it’s indispensable.
Getting started on digital marketing or improving your existing digital marketing should be done smartly. A well thought out marketing plan can reap benefits, so getting an expert involved makes good business sense. Caffeine Marketing has experts in all areas of digital marketing and will work with your organisation to tailor a plan specific to your goals. They offer a free consultation; all you need to do is get in touch!