When it comes to SEO tactics, one of the best things you can do is focus on long-tail keywords. If you are unsure what long-tail keywords are, worry not, this post aims to introduce you to what they are, then how to use them and finally why you should use them.
What Are Long-Tail Keywords
When looking at keywords, long-tail keywords are longer and more specific than their more common simple keyword brethren. Long-tail keywords will generally be more focused towards a niche rather than a singular topic forced into context.
In an interesting piece of history, a long-tail keyword is a term taken from an article, and later a book by Chris Anderson. The long tail began its life in Wired back in 2004 and two years later became a much-loved eBook. In the book, Anderson says that there is a market for more or less every product.
How To Use Long-Tail Keywords
As you can imagine, using long-tail keywords is not a simple process, and if you are going to do it, you should do it properly. While the process can be quite arduous to take on yourself, companies like Caffeine Marketing have a ton of experience and can remove all of the pressures from you when it comes to long-tail keywords.
There are four things you need to do to use long-tail keywords:
- Research long-tail keywords.
- Find case studies on long-tail keywords.
- Discover ranking elements for long-tail keywords.
- Find tools to help you choose long-tail keywords.
As you can imagine, this process can be quite tasking and take up a lot of your valuable time; it is, however, essential to know the results long-tail keywords can produce when it comes to traffic figures/
Why Use Long-Tail Keywords
If you aren’t overly familiar with long-tail keywords, you may be wondering why you should use them. Well, the answer is quite simple; when it comes to SEO, it’s far easier to rank for long-tail keywords than it is for common keywords.
If you are wondering how, the answer to this is also quite a simple one, with long-tail keywords, there is less in the way of competition when looking for higher rankings in the Google result pages.
Another massive benefit of using long-tail keywords is this; while the keywords may be used less frequently in search when somebody does search for them, the visitor is far more likely to buy the product they were seeking.
Long-tail keywords can be incredibly valuable, especially in saturated markets. When looking at common keywords, it can just seem impossible to compare to some of the more prominent and longer-standing companies, with long-tail keywords, this gives you a route around that and most of the time, you can blow the competition out of the water.
How We Can Help
At Caffeine Marketing, we understand the complexities of SEO, and we take pride in seeing smaller companies grow. We offer a range of marketing services and have offices throughout the South of England and Wales. So, if you are looking for assistance with your long-tail keywords, get in touch today!