When you’re running a small business, time is always running away from you, there are never enough hours in the day, so creating a robust marketing strategy for your business may not be at the top of your “Things To Do” list. Most small businesses don’t have marketing expertise in-house, meaning they have to either hire and train an in-house team that costs money or try to do themselves, which eats into that one commodity that is invaluable – time. If this sounds familiar then it may be time to consider outsourcing your marketing.
Here are a few good reasons why…
Hit The Ground Running
When you outsource, you won’t need to spend hours onboarding and training; an expert marketing team should be ready to hit the ground running so that they can jump straight into creating the perfect strategy for your business.
Show Me The Money
Outsourcing means your marketing won’t be stalled due to staff leave /illness. There will be a team of marketing experts on hand working to ensure that content is always delivered. Unlike each of your employees who have salaries, you will be paying a team of marketing experts as a whole. They will research, create and implement marketing strategies for you, which will be a huge cost-saving, that will, in turn, increase your bottom line profit.
Think Outside The Box
Outsourcing your marketing allows for new perspectives to come into play. An external team won’t get involved in office politics, they won’t get sucked into opinions or egos. They see and do things differently and will always provide an uncensored and honest perspective.
Free Marketing Tools
Having your own in-house marketing team means you do need to invest in a marketing toolbox in order to get the job done. Having an outsourced marketing team means you automatically benefit from the “tried & tested” tools they already have. This will, in turn, alleviate the stress of selecting the best tools for your business and will save you time and money!
Less Is More
By outsourcing marketing, you will have less involvement in the day to day running of things on the digital marketing front. There are so many different areas in this space that need day-to-day attention, which takes up an enormous amount of time and management. Things such as PPC (pay-per-click campaigns), email marketing, social media campaigns, design, and copywriting for example. By outsourcing these to expert teams, you can have all of these specialised services managed in one place.
Do What You Do
By outsourcing your marketing, you can spend valuable time focusing on your business. With an expert marketing agency by your side, strategies will be created, planned out, developed and executed based on the end-goals. This then means that you can focus on the thing that you are good at, the reason you got into business in the first place, and the thing that makes you money!
At Caffeine Marketing, we offer services that cover website builds, SEO, PPC, and social media, to all-inclusive digital marketing packages. We truly understand how small business works and we understand that results are important, as you are devoting a huge chunk of your budget to what should gain the most leads. Contact any member of our team for more information on 02920 090499 or caffeinemarketing.co.uk