Creating a YouTube Channel

Creating a YouTube Channel

With more than two billion monthly users [source], YouTube is a great place to share videos about your business, services or products and can be a fantastic marketing tool when used correctly. Here’s what you need to know about creating a Youtube channel to make the...
What is Digital Marketing?

What is Digital Marketing?

You may have heard the term digital marketing, but you might not be entirely sure what it means or encompasses. According to Investopedia, digital marketing refers to ‘the use of digital channels to market products and services in order to reach consumers. This...
SEO for Small Businesses

SEO for Small Businesses

Search Engine Optimisation, or SEO, is essential for all businesses, large and small. SEO is the process of improving your website’s presence on Search Engine Results Pages (SERPs) so that when people use search engines, such as Google, your content ranks highly for...
Does Marketing Really Help Your Business?

Does Marketing Really Help Your Business?

Many businesses are too busy trying to serve their customers (and make money) to worry about marketing, and the majority don’t have the knowledge and expertise to create and put an effective marketing strategy into action. But does marketing really help? Statistics...