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Are there Better Alternatives to Yell?


Many businesses have relied on Yell for their marketing for years.  This article explores if it is wise for your business to continue doing so.

 No More Yellow Pages!

After the recent announcement that Yell will stop publishing the Yellow Pages from 2018, we explore options for the thousands of SMEs who are wondering what they should do now and those confused by Yell products and package offers.


First and foremost is the importance for businesses to realise that just because they have always advertised with Yellow Pages does not mean the easiest and best solution is to buy Yell’s digital offerings!  


Some results of Yell customers who have switched to Caffeine Marketing are:


·    An increase in the number of visitors to one client's website by 99%, from June 2016 compared to June 2017, a huge leap from 4180 visitors to 8320!


·   A savings of over £15,000 a year on advertising costs for a number of clients who have switched.  They are all now getting record traffic to their website whilst saving money!


·   A reduction of 213% in the cost of one client's AdWords program, from £1 per click to 32p per click!


·   105,548 new impression on a new client's Facebook page in just one month through Social Media Management!


Why not do a simple test to see where your business shows up in a Google search? 

(Make sure to use a private browser so your search gives the same result that an ordinary customer will get, otherwise your browser will remember all your previous visits to your own site and will inflate your position in the rankings)



Let’s explore Yell’s products, some real examples and an alternative option


Yell.com

Google makes up 83.49% of search market share in the UK.  The graph below shows the top 5 search engines in the UK and Yell are nowhere to be seen.  Now is a good time to ask, who uses Yell.com?

 Example Customer

This business had been advertising in Yell.com for years.


Their annual spend for Yell.com was over £17,500, resulting in a cost per click £23.40!


The SEO campaign they did through www.caffeinemarketing.co.uk generated 15,565 clicks at a cost of only 29p per click!


Websites

Yell offers a few options which initially appear as a potentially nice package, with website prices starting at £499.  The fine print, however, includes a £60-£75 per month service charge which makes the cost year one approximately £1395, and if you kept the website for 5 years it could cost up to £4100!


Customer feedback about Yell websites are that they are "Cheaply designed templated sites with little flexibility. Requested amends can take a long time to action and the SEO included in the website package is actually very poor and ineffective."

Using a company such as Caffeine Marketing to build your website will provide a quality website with ongoing SEO, flexibility and much more.


PPC (Google AdWords)

Yell like to shout about being the largest reseller of Google AdWords in the UK. They sell this product hard and they are correct that Google AdWords is a product highly recommended by all digital marketing experts. What is questionable is Yell’s extremely high pricing structure to deliver this service and their questionable quality of service.


On the left are two examples of a Google Adwords campaigns which were switched from Yell to Caffeine Marketing.

SEO

Now you have a website, how do your customers find you?


Search Engine Optimisation gets your website as close to the top of internet search results as possible. Without SEO your site won’t be found on Google.  


Caffeine Marketing uses a wide variety of techniques to ensure your website is as close to the top of the list as possible, and continuosly updates and changes these techniques to keep up with the constantly changing digital envirnoment!  


A recent quote from a Yell representative, confirms that Yell doesn't focus on SEO, in fact she stated, "SEO isn't something we offer specifically, but with Connect, your business information is posted across a huge amount of directories which helps with SEO."

Of the 200 plus factors that affect SEO, Yell offers one of them through a product (Connect) that must be actioned and kept up to date by the customer themselves.


Without constant and expert updates to SEO, a website  is ineffective and unlikely to be found by customers looking to buy or use your services!

Where Do You Go from Here?

Your marketing strategy and campaign should be personalised to your business! It should be flexible and meet all of your marketing goals.  You should be looking for a digital marketing company who believes in delivering and proving results to their clients, using the most up to date marketing tools and techniques at hand.


Caffeine Marketing is just such a company


They will ensure that you have:

·    A great website

·    Great SEO on your new or existing site

·    A reasonably priced and effective AdWords (PPC) campaign


They will also:

·      Set up and manage your Social Media 

·      Create Blogs

·      Create and manage Email marketing

·      and much more!


All of this probably costing less than you’re paying with Yell!


Yell vs Caffeine Marketing

Contact Caffeine Marketing today for an discussion about a marketing package tailored specifically for your business.


Call one of our New Business Advisors

at our Swansea, Cardiff or Bristol locations.

01792 720499 | 02920 090499 | 0117 3252499

Or email: contact@caffeinemarketing.co.uk

Free Marketing Review on your Business

We work with businesses of all sizes, from the small SME to international corporations.  Contact us today to see how we can help